Take a walk around any major city, suburban mall, or college campus and you are likely to find several people wearing SKX kicks yet you are not guaranteed to find anyone rocking CROX footwear. Add in the fact that SKX has an expansive digital network and more diversification both in terms of product and location compared to CROX and investors have all the more reason to favor SKX. Investors tend to gravitate toward SKX as its brand is better known than other footwear companies including CROX. Though most people don’t consider SKX sneakers to be optimal for running, these kicks hold up quite well when pounding the pavement.
SKX footwear is comfortable, affordably priced, and stands the test of time. Furthermore, there is a chance CROX investors will take their profit off the table shortly simply because the stock has soared following its coronavirus selloff this past spring. CROX has a forward P/E ratio over 24, a fairly high figure for a sneaker company, indicating it might be slightly overvalued. Of the 10 analysts who have studied the CROX, seven recommend buying, and three recommend holding.
The top analysts have mixed opinions on CROX, setting an average price target of $65.44 for the stock. Add in the fact that CROX has less than 400 stores and investors have all the more reason to be concerned unless the company quickly pivots toward predominantly online sales. While some other footwear companies have billions in cash reserves, CROX only has $100 million. CROX relies on North America for more than half of its sales. CROX kicks are perfect for lounging around the home, running errands, hanging out with friends, and most other non-athletic purposes as long as looking cool is not the primary objective.ĬROX footwear sells quite well even though it lacks universal aesthetic appeal. However, CROX footwear is not exactly stylish. If you were to poll those who own both CROX and SKX kicks, you would find the majority are adamant that CROX footwear is more comfortable. Below, we provide a look at both SKX and CROX to help investors determine which is the better buy. They’ve been less affected by the coronavirus as sales of comfortable shoes have remained strong during the pandemic. In particular, youngsters in the Generation Z and millennial age cohorts are partial to these brands. Skechers (SKX) and Crocs (CROX) have emerged as two of the most popular footwear brands in the world.
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